EOL

Entertainment® Online is an online savings service operated by Entertainment Publications, LLC, ("Entertainment"). Entertainment respects your privacy. When you use the Entertainment® Online web site, we will collect certain information in order to provide you with services. This privacy policy ("Privacy Policy") describes the information we collect, and the manner in which we may use such information.

IN THIS SECTION...

	Collection of Information
	Use and Disclosure of Information
	Security
	Links to Other Sites; Advertisements
	Feedback
	Notice of Change

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Collection of Information

When you request certain services using our web site, such as registering as a Member, ordering Entertainment products online, we will ask you to provide personal information about yourself. This information will include name, mailing address, e-mail address, telephone number, credit card number, credit card type, and expiration date. This information is necessary to your receiving and/or being billed for the services you request (e.g., name, address and credit card information when ordering products), and you will not be able to use such services without providing this information.
We will retain this information for as long as you are a registered Member. You may request to terminate your Membership and have your personal information removed from our database by submitting a request to Customer Service, identifying the subject as "Privacy", and, unless we are prohibited by law, we will remove such information within a 3 month period.
Information such as prior purchasing history, age, marital status, household information and any other personal information are optional. We will collect information such as this only when knowingly provided by you. We utilize this information in order to provide and improve our service to you.
When you visit our web site, we will automatically collect information regarding your use. Currently, this is done using "Cookies" - small pieces of information that are stored by your browser on your computer's hard drive and relayed back to our servers. We use both Session and Persistent Cookies. Session Cookies track your progression through our web site in a single visit and are deleted as soon as you close your browser. Persistent Cookies enable such functions as storing and retrieving passwords, user name, tracking items you place in your shopping cart, geographic location and identifying you as a prior visitor, Online Member or customer of our Web site. Persistent Cookies remain on your computer until you erase them.
Cookies do not retrieve personal information unless you have previously provided it to us. Most browsers can be set to refuse Cookies and if you wish, you can manually delete Cookies from your computer's hard drive. Currently, you can use most features of our Web site without accepting Cookies (including placing items in your shopping cart), but refusing Cookies will prevent the storage of items in your shopping cart in between visits and may now, or in the future, affect certain functionality and prohibit your usage of other services.

Use and Disclosure of Information

We use the information we collect from you to provide you with other services. This information may be used by us to improve our marketing efforts and services, analyze site usage and customize our web site's content and layout. We also may use this information to notify you of special offers, discounts, and new products and services via e-mail and other on and offline communications.
When you provide this information to us you are given the choice as to whether you would like to receive information regarding special offers, discounts and new products. If you receive an email from Entertainment it will contain a link allowing you to opt out from receiving future e-mails from us. If you do not want to receive these communications from us, you may also change your email preferences by notifying Customer Service, identifying the subject as "Privacy".
We may collect, create and disclose to third parties aggregate anonymous statistics regarding our customers, sales, traffic analyses and other information regarding or collected through our Web site. Other than in this anonymous form, we will not disclose your personal information without first obtaining your permission except as follows:

We may disclose personal information if required by law or legal process, and if we believe it is necessary to do so to protect the property and personal safety of us, visitors to our Web site or other third parties.
In the unlikely event that substantially all of the assets of Entertainment Publications, LLC, are acquired, customer information will of course be one of the transferred assets.
By using our Web site, and providing us with information, you are consenting to our collection and the above uses of your information. You may request to have all of your personal information collected by us removed from our database by submitting a request to Customer Service, identifying the subject as "Privacy", and, unless we are prohibited by law, we will remove such information within a 3-month period.
We may use third-party advertising companies to monitor certain pages of our Web site for the purpose of reporting web traffic, statistics, advertisement "click-throughs" and/or other activities on our Web site. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.

Security

We process customer orders and collect and store personally identifiable information using SSL (secure socket layer) encryption technology. SSL encrypts the information you input before it is sent to us via the Internet. In addition, all of the customer information we collect on our Web site is secured against unauthorized access on Entertainment's server.

Links to Other Sites; Advertisements

Our Web site may contain advertisements and links to other Web sites ("Third Party Materials"). We are not responsible for the privacy policies or content of these Third Party Materials. Our Privacy Policy only addresses the use and disclosure of information we collect from our Web site. We encourage you to inquire about and review the privacy policies of Third Party Materials before you disclose your personal information to others.

Feedback

We appreciate your comments and questions regarding this Privacy Policy. If at any time you believe we have violated this Privacy Policy or that any of your personal information maintained by us is inaccurate, please submit a request to Customer Service, identify the subject as "Privacy", and we will use commercially reasonable efforts to investigate and, if we deem necessary, correct such violation or inaccuracy.

Notice of Change

We may modify or supplement this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will post those changes on this page, prior to the change taking effect, by showing the change(s) in bold font. This Privacy Policy will be effective October 1, 2004.

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